Sampa, the affectionate nickname given to the city, is open from Monday to Monday, with plays and exhibitions on display, and bars and restaurants open at any time of the day. The city has numerous movie theaters, theaters, cultural centers, museums, historic buildings, parks and art galleries.
São Paulo, where the nightlife is effervescent
The nightlife in São Paulo is a portrait of the city: frenetic, creative and democratic. The capital of São Paulo was once elected by a CNN columnist as one of the ten best places in the world when it comes to parties, nightclubs and nightlife. The city is also renowned as the Latin American capital of fine dining, offering high-end international restaurants and refined regional options created by renowned Brazilian chefs, with its establishments regularly appearing on the lists of The World’s 50 Best Restaurants and the Michelin Guide.
Fun facts

São Paulo is known as the “Terra da Garoa” [Land of Drizzle], due to the frequent drizzle throughout the city. The name has even been the theme of songs that refer to the capital of São Paulo.

In addition to being the most populous city in Brazil, São Paulo is the largest metropolis in Latin America, with over 21 million inhabitants, including the metropolitan region.

The Liberdade neighborhood is one of the most emblematic in the city. Before being recognized as a symbol of Japanese immigration, since the largest Japanese community outside Japan is in Brazil, the neighborhood also represents a space of Afro-Brazilian memory and resistance in the city.
Bustling cultural life
The city has countless cultural attractions. A must-see is the São Paulo Museum of Art – MASP, listed by the National Institute of Historic and Artistic Heritage – Iphan. It is currently considered the most important art museum in the Southern Hemisphere, with around 10,000 pieces, covering African, American, Asian, Brazilian and European art, from Antiquity to the 21st century. Another breathtaking place is the Pinacoteca de São Paulo, a rich museum of visual arts, the oldest in the city, founded in 1905.
A visit to Ibirapuera Park is an unparalleled experience. In addition to areas for physical activities, bike paths and a playground, the park has museums, auditoriums and a planetarium, always with an extensive cultural program. It is worth taking an afternoon to walk around and enjoy the place.
On weekends, one of the traditional activities of the paulistanos, as those born in Sampa are called, is to go to one of the street markets that take place throughout the city. The Bixiga, Liberdade and Praça Benedito Calixto markets are among the most popular, where you can find a little bit of everything, from antiques to typical foods.
Popularly known as Mercadão, the Municipal Market of São Paulo is one of the most important tourist attractions in the city, a place for those who want to eat well, discover exotic fruits and taste typical snacks.


The diversity of musical production is also a trademark. With many concert venues, cultural spaces with high-quality programming, such as SESC Pompeia. For classical music lovers, concerts at Sala São Paulo, home to the São Paulo State Symphony Orchestra, are considered to have some of the best acoustics in the world. São Paulo is also the destination for major events, such as the largest LGBT+ Parade in the world, and major music festivals, such as Lollapalooza, The Town and Primavera Sound.
And if you can stretch your experience of the city a little further, about 50 kilometers from the center you can find destinations with lots of green areas, tourist attractions and experiences with nature. São Paulo is a multifaceted metropolis, and everyone who visits the city is enchanted by its diversity and culture.
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Useful information
www.capital.sp.gov.br
www.prefeitura.sp.gov.br/turista/chegamais